One of the first things you need to do to get started with Swoopo is to buy bids. Bids allow you to play the game and try to win items at low prices.
In your eagerness to win that great gizmo you quickly sign up for bids without fully thinking through the consequence of your decision. Buying bids is as much a part of the game as bidding itself.
Swoopo has very craftily created a bid pack system. Instead of allowing you to buy bids as you need them you are forced to pay for them in certain quantities.
You will notice that you can buy a pack of bids with the following options
700 for $525
300 for $225
100 for $75
50 for $37.50
30 for $22.50
The very top one says the BidPack for the “big bargain.” Your emotion is telling you that is a deal and that you should go for the big bargain because you always get a quantity discount. Unfortunately, this is not the case. Every bid is worth exactly .75.
Purchasing bids in set quantities is advantageous for Swoopo. Primarily it works like this, you are hot and heavy into a bidding war with someone you load up on bids to take them down to the mat. You win your prize. You are victorious. You also didn’t use all of your bids from your last bid pack. You may only have 10 bids left. At this point you are forced to make a decision. Do I write off my $7.50 in bids or do I go load up again to try and win something else.
Interestingly, psychologists have shown that people adapt their behavior more towards a feeling of loss. In other words, you don’t want to lose those 10 bids. The only way to not lose those bids is to turn around buy more and win something else. Whoever created Swoopo probably has some major PhD in psychology and human behavior.
Does this mean that you want to pick the smallest bid pack to minimize the possibility of having unused bids? Of course, the answer is that it depends. If you are bidding on a large ticket item that gets hot and heavy where you are bidding every ten seconds the last thing you want to do is miss out because you didn’t have enough bids.
If you already placed a hundred dollars in bids for a TV and then the TV went on the next minute, but you couldn’t play because you ran out of bids you would feel pretty awful. One of the keys to Swoopo is being committed to your strategy and seeing it through. We’ll talk more abou that in future posts.
For now, just understand how buying bids works and realize that the actual amount saved per winning auction will be skewed by the amount of unused leftover bids.